History
In 1961, William Ducker saw a need in business-to-business industries for thorough, objective and strategic market information to serve as the foundation for management decisions. Recognizing this need, he founded Ducker Worldwide and today, is recognized as a true pioneer in the business-to-business market research industry. Mr. Ducker established five core values that continue to serve as the tenets of Ducker Worldwide's strategy consulting and market research practice:
- Our ultimate client is our clients' shareholders
- Scientific curiosity is an inherent attribute of our project teams
- Our professionals exercise critical thinking at all stages of client engagements
- Uncompromising quality is the bedrock of our service offering
- Exceptional service is paramount to building loyal customers
Embracing these values, Ducker’s project teams work closely with clients to explore market opportunities, define paths for success and build bold strategies necessary to create value in complex, global markets.
At Ducker Worldwide we are proud of our long standing relationships with clients, many of whom we have served since Mr. Ducker founded the firm. Our on-going client partnerships exemplify the value Ducker brings to strategic decision making and the value clients create through applying Ducker’s research, strategy, and financial advisory principles.
Who we are
For nearly 50 years, Ducker Worldwide has enabled clients to navigate and thrive in dynamic, global and often complex markets. Ducker Worldwide provides clients with the ability to achieve performance goals and pursue growth opportunities through:
- Extensive knowledge of industries served
- Comprehensive market intelligence and applied critical thinking
- Integrated marketing communications consulting and planning
- Strategy consulting for the enterprise or business unit
- Financial advisory services for financial sponsors or strategic corporations
We are renowned for our ability to gather unique market, customer and competitive insights where others cannot. Leveraging our industry expertise and comprehensive research capabilities, we collaborate with you to develop sound strategies to win in existing and new markets. Ducker’s proprietary strategy planning system, StrategyPATHS®, is a dynamic fact-based system of strategic decision-making that harnesses the power of collaboration. With the ability to customize each module to meet your specific needs, the team-based decision system helps leading-edge businesses build bold strategies that create value in complex markets. A natural extension of our consulting and research practice is financial advisory services. Ducker’s expert advisors assist you with searching and researching acquisition targets as well as provide transaction support.
What to expect when working with Ducker
When working with Ducker Worldwide you will experience an entrepreneurial atmosphere and collaborate with dedicated researchers, strategists and industry thought leaders. With over 150 years of combined industry experience our experts continue to enrich their knowledge of technology developments and market trends. We know your products, markets and industries and leverage this knowledge to launch our fact-finding mission and enhance our consulting services. When collaborating with Ducker Worldwide you will receive:
- Fact-based strategy
- Organizational alignment
- Optimal channel strategy
- Definition of competitive advantages
- New product and technology assessment
- Enhanced awareness of customer buying behavior
- Assessment of brand health
- Key marketing communication message content
Who we work with
Our clients’ needs for market research, strategy consulting and financial advisory originate within several levels of the organization and throughout many sectors. Ducker Worldwide serves both public and private companies including:
- Corporate
- Government
- Industry associations/groups
- Investment banks
- Private equities
- Small businesses
We also collaborate with multiple job functions within our client organizations including though not limited to: Executive Leadership, Business Development, Strategic Planning, New Product/Service Development, Business Marketing, Customer and Business Insights.
Ducker Worldwide serves clients in a multitude of global industries including:
- Aerospace
- Chemicals
- Construction
- Energy
- Healthcare
- Industrial
- Materials
- Transportation
With nearly five decades of experience in these industries, Ducker is a worldwide leader in strategic market research, planning and financial advisory.
Local Insight with Global Reach
Ducker Worldwide has five international offices with additional personnel and affiliates located throughout the world. Our language speaking capabilities include:
- Arabic
- English
- French
- German
- Italian
- Japanese
- Mandarin
- Portuguese
- Russian
- Spanish
We believe a thorough understanding of local and regional cultures and the employment of native speaking professionals is critical to successfully serving our global and multi-national clients. In essence, we have the local market knowledge and capabilities necessary to research global industries and build global enterprise strategies.