Marketing and Communication Strategy
Ducker Worldwide has developed a distinctive expertise in developing and implementing a marketing and communications strategy. With a successful marketing and communications strategy, a company should be able to answer or address the following questions/issues:
- Are our messages customized to the different influencers and decision makers that will translate to new business and efficient sales?
- Are we communicating the benefits in our customers’ terms so that they translate easily to justification of purchase or, are we pushing technical advantages and relying on the customer to bridge the gap?
- Are we integrating our efforts and tactics for maximum benefit across marketing, sales and service?
- Are we offering compelling and persuasive themes that clearly differentiate us and our products?
- Is our strategy following the stages of marketing and sales that occur with differentiated, yet integrated efforts?
- Are we measuring the impact of our efforts and seeing favorable/desirable returns?
- Do we have a plan for updating, refreshing or responding quickly to challenges and opportunities in our industry?
Ducker applies a robust assessment model consisting of external factors, internal capabilities and the target audience of decision makers and influencers. The model produces a clearly articulated purpose, a compelling and differentiated positioning statement and value proposition. We also focus on linking executive management strategic objectives to downstream marketing communication activities.
Through our proven process we help clients shape and communication initiatives and develop a strong marketing strategy to include:
- Advertising and promotion
- Customer relationship management
- Industry participation
- Lead generation
- Networking
- Online marketing and website development
- Program development
- Relationship marketing
- Sales lead management
Proven knowledge and reliable access across diverse markets
Five decades of engagements have led to a depth of experience in industry sectors that dominate the global economy. Our professionals are considered subject matter experts who provide a rich context of industry evolution and unique access amoung sector leaders. Further, our proprietary network of decision makers, coupled with our history of knowledge, provide the foundation for successful evaluation of strategic alternatives. Using a comprehensive, analytical approach to understanding market/sector opportunities, we are able to assess attractiveness of several sector criteria. Our technically-oriented team goes deep to extract meaning, opportunity and ideas.
Ducker Worldwide’s areas of practice include:
- Aerospace
- Chemicals
- Construction
- Energy
- Healthcare
- Industrial
- Materials
- Transportation/Automotive
More about Ducker Worldwide
Ducker Worldwide, a premier consulting and research firm, is driven to help its clients achieve their most ambitious growth goals. Custom market intelligence, strategic consulting and financial advisory services are delivered by fully-engaged Ducker principals and a diverse team of global talent. With exclusive access to industry leaders and opportunities, Ducker applies robust analytics and critical thinking to every engagement, delivering unique, fact-based solutions for our clients – solutions which produce confident decisions to advance growth. Ducker is headquartered in Troy, Mich., with offices around the world, including Paris, Berlin, Bangalore and Shanghai.