Lawn Mower Market - Research Services

Lawn Mower Market - Research Services

Outdoor Power Equipment - Lawn Mowers

The mowing industry dates back to the early 1800s and has become a diverse industry will multiple manufacturers and key industry players.  The power lawn and garden equipment industry is highly competitive and players are consistently researching to identify innovative solutions to meet the changing needs of users.  The market is comprised of various pieces of equipment serving different end user markets including:

  • Residential
  • Commercial
  • Municipalities
  • Turf and Grounds

Mower types include:

  • Rotary push lawn mower
  • Riding Mowers
  • Zero-turn lawn mower
  • Tractor lawn mowers
  • Push reel mowers
  • Electric lawn mowers
  • Robotic lawn mowers
  • Hover mowers

Trends in the industry
Fuel conservation continues to be an important trend within the industry, as professional contractors search for alternate riding mowers including:

  • Propane-powered mowers
  • Ethanol compatible mowers
  • Electronic fuel injection
  • RED technology
  • Electric Mowers

Developing increasingly efficient mowing machines, by incorporating more technology in manufacturing, will serve as the standard for the future of mowing manufacturing. These trends will continue as fuel costs continue to increase.  Manufacturers are also focusing on productivity with their products by designing large drive systems for faster speeds. As suspensions continue to be adjusted to improve operator comfort and cut quality, commercial mowers are becoming equipped with keyless operations and real-time feedback to guard against engine and equipment failure.

In search of the professional look, homeowners are searching for high-quality mowers that save them money in the long run and not necessarily lowest purchase price. Homeowners are investing in products that will perform for long durations, with regular maintenance.   A few qualities mentioned as most important to homeowners include:

  • Power steering
  • Power lift
  • Comfortable seats
  • Fuel efficiency

Critical to success in the mowing industry is product knowledge. Ducker Worldwide offers proprietary insight into the following mowing product segments through our industry expert team and network of end users:

  • Large area rotary mowers
  • Contour rotaries
  • Large area reel mowers
  • Stand-on mowers
  • Small area rotaries
  • Mid-size walk-behind mowers
  • Commercial walk-behind mowers
  • Zero-turn mowers
  • Propane-powered mowers
  • Ethanol compatible mowers
  • Electronic  fuel injection
  • RED technology
  • Electric mowers
  • Front mowers
  • Trim and surround
  • Walk-greens-mowers
  • Riding-greens-mowers
  • Specialty Mowers

In addition to mowers Ducker provides market and product insight throughout the outdoor power equipment industry including:

  • Application equipment
  • Utility vehicles
  • Irrigation
  • Tree care
  • Turf renovation
  • Compact equipment and utility
  • Trenches and vibratory plows
  • Snow removal
  • Yard Tools

Clients partner with Ducker Worldwide for services such as:

  • Product and market feasibility
  • Industry demand and forecast
  • Product clinic and focus groups
  • Competitive intelligence
  • Voice of the customer
  • Market size and segmentation
  • Price optimization strategy
  • Brand positioning

 For more information on our research services and industry expertise, contact one of our team members at 1-800-929-0086 or email us at

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