Christopher Fisher, Managing Principal and Director of Business Development at Ducker Worldwide, will lead a seminar at the Louisville Manufactured Housing Show entitled, “Designing a New Class of Manufactured Homes,” on Wednesday, January 17.
Mr. Fisher has more than 20 years of extensive experience in fact-based market development and strategic planning, and has been active in customer and market-based strategy development throughout his career – primarily in the construction and industrial product markets. He holds a Bachelor of Science degree in Industrial Business Management from Purdue University, as well as an MBA in International Economics from Indiana University. His MBA involved a core concentration in economic strategic concerns in industrial and building product applications and evolving global markets.
In this seminar, Mr. Fisher – along with Richard Jennison of the Manufactured Housing Institute (MHI) – will give an update on MHI’s Underserved Home Buyer Strategic Initiative. In 2016, MHI launched the initiative to profile the housing needs and opportunities of various underserved potential home buyers: millennials, step-down baby boomers and immigrants. The goal of this strategy is to help the industry better understand the needs, preferences and perceptions these groups feel toward the manufactured housing industry, then develop a new class of homes that meets their housing needs. During this session, learn what the findings from Phase I of the initiative have revealed, and discover the next steps of this timely research initiative.
ABOUT THE SHOW
The 2018 Louisville Show will showcase a spectacular array of new homes, products and services in endless possibilities and combinations. Whatever your inventory lacks, you’re likely to find the most exciting single-section and system-built homes at this show, which will be a feast for the eyes and an excellent opportunity to guarantee some great deals. Be the first to see all the new product and home introductions; talk with R&D and marketing execs; compare prices, service and follow-through – and network with industry professionals. For more information on the event’s seminars, visit http://thelouisvilleshow.com/the-show/seminars/.