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Ducker Dirt Report - Fall 2015 Edition

11.18.15

The game has changed dramatically in the construction equipment industry. Historically, customer pride of ownership and brand loyalty was king in the market. However, brand loyalty has slipped and customers are seeking more sophisticated technologies and ways to assist them with lowering total cost of ownership. In order to appeal to customer needs, OEMs must provide innovative solutions that address lowering costs, while building relationships to increase trust and create loyalty.

Ducker Dirt Report

 

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