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Ducker Worldwide in the News: Crash diet gets results at GM

02.24.13

Crash diet gets results at GMMike Colias
Automotive News

DETROIT -- When General Motors rolled out the Cadillac ATS compact last fall as the lightest entry in a performance-oriented segment, Mark Reuss noted the irony.

"For the first time, we actually did a car that wasn't bigger and heavier than everyone else," GM's North America president told The New York Times.

Reuss' blunt assessment could serve as a reality check for GM's massive engineering enterprise. While all automakers are working hard to reduce vehicle mass in a quest to meet toughening fuel efficiency standards, GM faces heavier lifting than most.

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