Today the "Sharing Economy" is strong and steadily growing in B2C markets. All around us are examples of this new business model, from the obvious Airbnb and Uber to the successful BlaBlaCar and Drivy in Eruope. However, this trend is not limited to B2C market, the sharing economy is also penetrating several industrial B2B markets.
As marketplaces emerge and grow stakeholders in the construction equipment market and intermediaries of the value chain should be aware of how their business model could be impacted:
First, for equipment rental companies and dealers – accessing the market through these platforms creates the risk of losing direct contact with the end client; an important share of the customer experience could now happen through the online platform. Indeed, the information gathering, the booking, the payment, and even the transport and service of the machine are or could be offered via the online platform. This means that as a rental company or dealer you have less direct access to your customer base, as well as fewer personal interactions. Under these conditions, how will you continue to build the customer relationship, which you rely on so much today?
In Ducker's white paper: The Sharing Economy and B2B - Construction Industry, you'll learn:
- How your business model could be impacted by the Sharing Economy
- The potential opportunities for your business to grow in this new market
- Three ways to prepare your organization for the Sharing Economy