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White Paper: Key Drivers for Success in China - Understanding the Mid-Tier Market

09.16.13

Ongoing urbanization and rapidly growing middle-class are likely to drive domestic consumption

Over recent years, China has seen an enormous amount of foreign investment. Historically, a significant share of the investments has targeted establishing production facilities that benefited from the low labor costs and were primarily used for export purposes. However, with increasing labor costs as well as a stronger Chinese currency (as compared to USD), manufacturing in China is not as competitive as it once was. At the same time, ongoing urbanization and rapidly growing middle-class are likely to drive domestic consumption thus making the Chinese sales market the new target for many Western companies.

In the Whitepaper: Key Drivers for Success in China, you'll learn:

1. Market entry phases in China and importance of the right partner
2. Product localization and what it means for western clients
3. The importance of both price and performance
4. Understanding customer needs for successful product localization

White Paper: Key Drivers for Success in China - Understanding the Mid-Tier Market

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