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News & Insights

Case Study
Technology Based Concept Testing
02.02.16

Test and validate service concepts and the associated relevant proposals for the naming of the new service offers and service ranges.

Case Study
Market Assessment and Product Analysis
02.02.16

Ducker Worldwide provided the insights that enabled a leading Tier 1 Supplier to augment its product base—and enjoy impressive outcomes.

Article
Brooklyn Houses Clad in Metal - Ducker Weighs In
01.11.16

The day a tire popped off a car, flew off the Brooklyn-Queens Expressway and hit his house with a loud bang, Vardon Owen Marshall was in disbelief. But he was not too worried about the dent on the facade of his house on Park Avenue in Clinton Hill, Brooklyn, right across from the busy elevated roadway.

The indentation was quite noticeable, about four feet above the sidewalk. But instead of stressing out about finding money and a reliable contractor for the repair, Mr. Marshall, a cabinet maker, was able to fix his home in a snap because the exterior was made with corrugated metal.

Article
Ducker Focus Groups Capability
01.08.16

At Ducker Worldwide we partner with clients in efforts to provide valuable insight directly from the marketplace. Our exclusive focus group discussions have aided in our client’s success of new product launching, establishing new market opportunities, as well as overall feedback on company performance and services. With over 50 years of experience, our dedicated team will develop a customized strategy to meet your organization’s needs.

Press Release
MARKUS PFEFFERER, MANAGING DIRECTOR – ASIA PACIFIC, DUCKER WORLDWIDE CONFIRMED FOR CONNECTED CAR PUNE
01.08.16

Markus Pfefferer, Managing Director – Asia Pacific, Ducker Worldwide has been confirmed as a moderator at Connected Car Pune.

Article
Voluntary lightweighting is the key to achieving India’s efficiency targets.
12.04.15

While corporate average fuel economy (CAFE) regulations in the US continue to apply pressure on OEMs to develop more fuel-efficient vehicles, the Indian market does not have to cope with such stringent regulations. However, this has not stopped Indian companies from pushing for lighter vehicles for other reasons.Speaking at Automotive Megatrends India 2015, a number of industry specialists advised that the development of lightweight vehicles would progress in India regardless of regulatory pressures. Vehicle lightweighting in India is expected to increase regardless of efficiency and emissions regulations.

Press Release
December 2-3: Automotive Megatrends India 2015
11.30.15

Markus Pfefferer, General Manager, India, Ducker Worldwide has been confirmed as a speaker in the Truck Lightweighting & Manufacturing track at Automotive Megatrends  India 2015 December 2-3. 

White Paper
Ducker Dirt Report - Fall 2015 Edition
11.18.15

The game has changed dramatically in the construction equipment industry. Historically, customer pride of ownership and brand loyalty was king in the market. However, brand loyalty has slipped and customers are seeking more sophisticated technologies and ways to assist them with lowering total cost of ownership.

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