Detroit- January 18, 2016- Ducker Worldwide, based in Detroit, Michigan, formally announced today that Lawrence C. Wu has joined the team and will be working as a Director out of its North American Headquarters in Troy, Michigan. As Director, Mr. Wu will be a key contributor to Ducker Worldwide’s commercial team focused on business and product development.
“Ducker Worldwide is uniquely positioned to gather and analyze market information to help businesses build competitive advantages. As data grows exponentially, finding the true signal within all the noise is more and more challenging. I am excited to join an organization that offers world-class market intelligence and strategic consulting that will take voice of the customer insights to the next level,” said Mr. Wu.
Mr. Wu has over 20 years of expertise in market research and consulting. His industry expertise spans the areas of automotive, insurance, and consumer electronics sectors. Mr. Wu has extensive experience in product quality, customer experience & loyalty, branding, and new product technology development; and has designed and managed many industry benchmark studies and customer experience tracking programs for Fortune 500 companies.
Mr. Wu holds a BA in Economics and an MBA from the University of Michigan, Ann Arbor. Prior to joining Ducker Worldwide, Mr. Wu held leadership positions at Ipsos RDA and Market Strategies International. In addition, Mr. Wu spent over 15 years at J.D. Power leading various practice areas and client services.
“We are excited to have Larry be a part of the team and believe his strong analytical capabilities and extensive experience, particularly regarding data driven opportunities, will contribute to Ducker’s ongoing success and complement our offerings that deliver profitable growth for our clients,” said Christopher Fisher, Managing Principal and Chief Marketing Officer.
About Ducker Worldwide
Ducker Worldwide, a premier consulting and research firm, is driven to help its clients achieve their most ambitious growth goals. Custom market intelligence, strategic consulting and financial advisory services are delivered by fully-engaged Ducker principals and a diverse team of global talent. With exclusive access to industry leaders and opportunities, Ducker applies robust analytics and critical thinking to every engagement, delivering unique, fact-based solutions for our clients – solutions which produce confident decisions to advance growth. Ducker is headquartered in Troy, Mich., with offices around the world, including Bangalore, Berlin, London, Paris and Shanghai. Founded by William H. Ducker in 1961; Ducker celebrates over 54 years in business. For more information, go to www.ducker.com.