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White paper: Opportunities to Gain With Ethanol-Blended Fuel in the Outdoor Power Equipment Industry

08.19.14

How manufacturers can increase revenue, while better serving dealers and end-users

The topic has been open for discussion for several years and industry leaders have continued to debate the use of ethanol-blended fuel in outdoor power equipment. Many end-users have been experiencing issues with their equipment including: corrosion of metal parts, clogging of fuel systems and even permanent damage to engines. While end-users struggle with the performance of their new equipment, there are both positive and negative implications on manufacturers. 

Ducker Worldwide recently conducted a national study to discover what outdoor power equipment dealers and end-users were experiencing from the issues relating to ethanol-blended fuel and dug deeper into the effects on the industry. In-depth primary research interviews were completed with a random sample of power equipment dealers across the U.S.

The results of this study identified two areas of impact facing manufacturers of outdoor power equipment using ethanol-blended fuel: 

1. Customer frustration and negative impact on brand
2. Opportunity for increased revenue

In Ducker's recent white paper: Opportunities To Gain With Ethanol-Blended Fuel In The Outdoor Power Equipment Industry, you'll learn:

  • Dealers insight regarding current implications of the use of ethanol-blended fuel and the potential effects on your brand
  • The increased need of education and preferred methods
  • Opportunities for product innovation and premiums
  • Suggestions for manufacturers to consider regarding strategy and tactics to implement

White Paper: Opportunities to Gain with Ethanol-Blended Fuel in the Outdoor Power Equipment Industry

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