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Ducker Worldwide in the News - The F-150's Aluminum Diet

01.13.14

The F-150's Aluminum DietBy Lindsay Brooke

DETROIT — When Ford rolls out its redesigned F-150 pickup truck here on Monday morning to kick off two days of press previews for the 2014 North American International Auto Show, the automaker will be making one of the boldest product gambles in its 111-year history.

The calculated risk Ford is taking — casting aside the traditional and long proven welded steel construction of the truck’s cab and cargo bed and switching to a body that is largely lightweight aluminum — is sure to rank among the most important news items coming from the automakers’ displays at the show.

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