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Ducker Worldwide in the News: Ford looking to aluminum for pickups?

07.27.12

Ford looking to aluminum for pickups?USA Today
By Chris Woodyard, and James R. Healey

Ford Motor, which has seen hidebound pickup buyers embrace gas-saving technology, appears to be headed a step further: an F-150 that makes extensive use of aluminum panels instead of steel.

Ford Motor will embrace aluminum when the next-generation F-150 appears in July 2014 as a way of saving gas, although it'll raise costs, says Richard Schultz, managing director of consultant Ducker Worldwide, who was briefed on the change by a Ford executive with knowledge of the plans. The Wall Street Journal reported Thursday that Ford is embracing aluminum to cut 700 pounds out of an F-150 pickup.

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