Situation:
A major supplier serving nearly all transportation segments on a global scale was evaluating the possibility of entering the marine industry. The Client’s market share was limited in certain industry sectors, including marine applications, and its current distribution network limited the ability to serve the total marine industry. In addition, the client was facing formidable competitors in the marine industry with strong brand presence for full systems offerings.
Objectives:
- Quantify total market size and segments: systems, end-use markets, global regions
- Forecast market volume including growth drivers
- Quantify route to market; assess full value chain
- Profile major competitors by product/system
Approach:
Conduct a global market assessment of products, systems and growth drivers in the marine industry.
Results:Ducker identified solid opportunities within the marine industry for the client including bolt-on product and service opportunities, regional alliances, as well as potential candidates for acquisition. In addition, Ducker pursued specific details for target systems and market segments along with further due diligence on acquisition targets.