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Article
Customer Segmentation in B2B: A Great Marketing Tool for Customer Centricity
11.08.18

In B2B, and even more in industrial sectors, marketing segmentations are often poorly understood – and underutilized. The “PUSH” culture still thrives, usually driven by a product or service, rather than by the customer.

 

Article
Understanding Your Customer’s Journey: The Cornerstone of Customer Centricity
10.26.18

Listening to the customer’s voice is crucial, especially in increasingly competitive markets. The ability to differentiate service and product offerings is a key success factor in any business, and being fully customer-focused is a must.

 

Press Release
Ducker Worldwide Appoint Chris Brower, Commercial Director – Automotive
10.23.18

Ducker Worldwide (Ducker), formally announced today that Chris Brower has joined the firm and will be working as a Commercial Director out of its North American Headquarters in Troy, Mich. As Commercial Director, Brower will be a key contributor to Ducker’s automotive and industrials practice, providing customized market intelligence, growth strategy, M&A targeting and commercial diligence services.

White Paper
Synchronized Growth - Favorable Alignment of Nearly All North American Construction Sectors Since the 1990’s Leads to Continued Growth Through 2020
09.24.18

Only a few times in history has the North American construction industry witnessed a balanced, sustained level of demand.  After years of trying to predict the peak of the current upturn, many in the industry are now comfortably agreeing that a blended, longer tail of potential is a more likely scenario. Thus, more demand is yet to be captured across the many segments of construction. Corporate executives, investment banks and equity investors should see significant opportunities to optimize their portfolio and manage increasing sell and buy-side activity. 

Press Release
Ducker Worldwide and Frontier Strategy Group Appoint Stephen Majors, Director – Healthcare Practice
08.23.18

Ducker Worldwide (Ducker), a Frontier Strategy Group (FSG) company, formally announced today that Stephen Majors has joined the firm as Director, Healthcare Practice. Majors will work out of the company headquarters in Washington, D.C., and will be an essential contributor to the company’s healthcare practice.

Press Release
Ducker Worldwide’s Abey Abraham to Speak at Lightweight Asia 2018
07.11.18

Ducker Worldwide’s (Ducker) Abey Abraham, will be presenting The Road Ahead for Automotive Materials, at Aluminium China’s, Lightweight Asia Summit 2018. 

Article
Before the Autonomous Car: The Growing Use of the Internet of Things (IoT) in the Automotive Sector, and Related Challenges
06.20.18

As most devices today provide connectivity features, the anticipated next rung in this evolution – and a big step toward an expected fourth industry revolution – is Connected Experience and device-to-device communication. A good example of this is found in vehicle-to-vehicle technology.

Article
Digitalization in the Construction Machine Sector
06.07.18

Though it has lagged far behind other industries – such as the automotive and aerospace sectors – the construction industry is rapidly waking up to the potential of digitalization. While traditional mindsets still dominate, the giant leaps in productivity being achieved through the integration of new technologies are becoming harder to deny.

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