Automotive Interiors: Don't Assume Emerging Markets Have Slow Adoption Rate
There’s no escaping consumer thirst for technological innovation, and few industries are embracing that demand like the global automotive interiors or electronics industries. Borrowing from the consumer electronics industry, and in some cases creating entirely new categories of telematics and infotainment, vehicle manufacturers have created interiors that better connect, protect and safely inform today’s drivers and passengers. The challenge for interior executives in the increasingly competitive global automotive market is to understand the pace at which different regions will adopt interior and electronic features and the value differential placed on the offerings by distinct global markets.
In the White paper: Innovative Automotive Interiors Driving a New Phase of Customer Loyalty, you'll learn:
1. How different technology adoption curves exist for emerging markets
2. Consumers perceptions regarding products and technology and what is considered well-crafted
3. What to focus on in order to win in emerging automotive electronics market
4. Long term technology road map and importance