How manufacturers can increase revenue, while better serving dealers and end-users
The topic has been open for discussion for several years and industry leaders have continued to debate the use of ethanol-blended fuel in outdoor power equipment. Many end-users have been experiencing issues with their equipment including: corrosion of metal parts, clogging of fuel systems and even permanent damage to engines. While end-users struggle with the performance of their new equipment, there are both positive and negative implications on manufacturers.
Ducker Worldwide recently conducted a national study to discover what outdoor power equipment dealers and end-users were experiencing from the issues relating to ethanol-blended fuel and dug deeper into the effects on the industry. In-depth primary research interviews were completed with a random sample of power equipment dealers across the U.S.
The results of this study identified two areas of impact facing manufacturers of outdoor power equipment using ethanol-blended fuel:
1. Customer frustration and negative impact on brand
2. Opportunity for increased revenue
In Ducker's recent white paper: Opportunities To Gain With Ethanol-Blended Fuel In The Outdoor Power Equipment Industry, you'll learn:
- Dealers insight regarding current implications of the use of ethanol-blended fuel and the potential effects on your brand
- The increased need of education and preferred methods
- Opportunities for product innovation and premiums
- Suggestions for manufacturers to consider regarding strategy and tactics to implement