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News & Insights

Customer Segmentation in B2B: A Great Marketing Tool for Customer Centricity

In B2B, and even more in industrial sectors, marketing segmentations are often poorly understood – and underutilized. The “PUSH” culture still thrives, usually driven by a product or service, rather than by the customer.


Understanding Your Customer’s Journey: The Cornerstone of Customer Centricity

Listening to the customer’s voice is crucial, especially in increasingly competitive markets. The ability to differentiate service and product offerings is a key success factor in any business, and being fully customer-focused is a must.


Before the Autonomous Car: The Growing Use of the Internet of Things (IoT) in the Automotive Sector, and Related Challenges

As most devices today provide connectivity features, the anticipated next rung in this evolution – and a big step toward an expected fourth industry revolution – is Connected Experience and device-to-device communication. A good example of this is found in vehicle-to-vehicle technology.

Digitalization in the Construction Machine Sector

Though it has lagged far behind other industries – such as the automotive and aerospace sectors – the construction industry is rapidly waking up to the potential of digitalization. While traditional mindsets still dominate, the giant leaps in productivity being achieved through the integration of new technologies are becoming harder to deny.

Should we make funeral plans for the ICE? Not so fast!

Sales of diesel-powered cars and SUVs in Europe sagged by nearly 8% in 2017 to a market share of 43.7%, the lowest in eight years – and the slide gained pace in December as the threat of punitive taxation, city driving bans and damaged second-hand values undermined buyer confidence.

The Market for Off-Highway Equipment is Rapidly Evolving. Is Your Marketing Strategy Keeping Pace?

One of the most challenging audiences for B2B marketing professionals includes buyers of off-highway equipment. These individuals often make purchasing decisions for equipment that exceeds $100,000 per-unit. The technology available on this equipment is advancing at a breakneck speed, however, this market also reflects that cutting-edge technology isn’t always what buyers want. Many aren’t willing to pay the premium required to cover associated research and development costs.

Personalize Your Marketing Efforts with Personas

Many B2B companies are tuning in to the Voice of the Customer (VoC), and implementing specific marketing strategies that reflect the desires of their clients.They’re creating positions like Customer Insights Manager and Customer Experience Manager, which help to ensure that the company remains customer-centric, gaining an in-depth understanding of their clientele.

Ducker Insights on the Trump Tariffs

President Trump on Thursday, March 1 – during a meeting with several senior leaders and representatives of both the steel and aluminum industries – made an announcement proclaiming a blanket tax on all imported steel and aluminum. 


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