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Ducker Worldwide in the News: Marketing research grads highly coveted in job market

When the first class of students in  MSU's marketing research graduate program  earn their degrees in December, they will be entering an industry experts expect to grow by double-digit percentages during the next several years.

Ducker Worldwide Presents at CRU's 5th North American Steel Conference - Full Presentation Available

The 5th North American Steel Conference will once again bring together consumers, steel mills, fabricators, service centers and financial analysts. The event presents a unique opportunity for delegates to meet and hear from senior- level representatives from companies involved in the North American steel market, both on the user and supplier-side.

Ducker Worldwide's Strategic Pricing Program: Anemic Industry Demand Requires Superior Pricing Discipline and Strategy

As strategies have shifted from cost cutting to demand creation – the function of pricing and profit analysis has been overlooked and under managed.   Typical pricing strategies have aimed at increasing any level of volume typically through incentivized pricing, heavy discounts and bundling.   However, this focus on price based selling has caused many companies to overlook critical elements and opportunities of a sustainable pricing and profit strategy.   The rigor and discipline to hold to a reasonable “final transacted price” is important in the short term for profitability but also for the long term to help manage customer and industry price expectations.  

Ducker Worldwide in the News: Aluminum and Steel Slug it out to Become the Lighter, Stronger Metal for Cars

The federal government's quest to double the average car's fuel economy by 2025 has intensified the long-running battle between steel and aluminum producers over one of their biggest customers.

According to Survey and Analysis conducted by Ducker Worldwide: Auto Aluminum Usage Hits All-Time High, Expected to Aggressively Accelerate

Detroit - Automakers are accelerating their shift to aluminum away from other materials for new car and light truck construction, as they seek to safely and cost-effectively lower the weight of vehicles according to a new survey of North American automakers conducted by Ducker Worldwide. The survey of automakers indicates that since lighter vehicles get better fuel economy with fewer emissions, aluminum is already the leading material in the engine and wheel markets and is fast-gaining market share in hoods, trunks and doors. The survey estimates automakers will increase their use of aluminum from 327 pounds in 2009 to 550 pounds in 2025.    

Ducker Worldwide in the News: Can Auto Makers Really Achieve 54.5 MPG CAFE by 2025?

The loud fight in the U.S. Congress over raising the national debt ceiling drowned out the announcement, but in late July, the Obama Admin. sealed an agreement with 13 major auto makers to implement the largest mandatory U.S. fuel-economy increase in history.

Smart Business Detroit: How Joanne Ulnick Steers Ducker Worldwide Forward by Living its Core Values

Each day, Joanne Ducker Ulnick encourages her team at Ducker Worldwide LLC to live the five core values that her father, William Ducker, established when he started the company 50 years ago. The only difference is that she has added a sixth value added to that list: “Ducker’s team members are our key asset which we support, develop and grow.”

Ducker Worldwide in the News: Momentum Returning Slowly for Window and Door Sales

Residential window sales are expected to inch up once again this year, following a modest recovery in 2010, according to a new report from the American Architectural Manufacturers Association and the Window & Door Manufacturers Association.


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