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News & Insights

The Market for Off-Highway Equipment is Rapidly Evolving. Is Your Marketing Strategy Keeping Pace?

One of the most challenging audiences for B2B marketing professionals includes buyers of off-highway equipment. These individuals often make purchasing decisions for equipment that exceeds $100,000 per-unit. The technology available on this equipment is advancing at a breakneck speed, however, this market also reflects that cutting-edge technology isn’t always what buyers want. Many aren’t willing to pay the premium required to cover associated research and development costs.

Personalize Your Marketing Efforts with Personas

Many B2B companies are tuning in to the Voice of the Customer (VoC), and implementing specific marketing strategies that reflect the desires of their clients.They’re creating positions like Customer Insights Manager and Customer Experience Manager, which help to ensure that the company remains customer-centric, gaining an in-depth understanding of their clientele.

Ducker Insights on the Trump Tariffs

President Trump on Thursday, March 1 – during a meeting with several senior leaders and representatives of both the steel and aluminum industries – made an announcement proclaiming a blanket tax on all imported steel and aluminum. 

Will Bio-Sourced Materials Change the Way We Insulate Buildings?

While they’ve been around for many years, some bio-sourced insulation materials have grown in popularity in recent years, thanks to their impressive properties – as well as their sustainability. Ecologically conscious architects and construction firms are increasingly choosing bio-based materials over conventional alternatives, both for individual homes and commercial premises.

Press Release
Scott Ulnick to Speak at 50th FARO Meeting in Italy

M. Scott Ulnick – Chairman & Managing Principal, Ducker Worldwide will be a key speaker on April 12 at the 50th FARO Meeting in Cinisello Balsamo, Italy. 

Press Release
Markus Pfefferer Confirmed as Speaker at Connected Vehicles 2018 in India

Markus Pfefferer, Managing Director – Asia-Pacific, Ducker Worldwide has been confirmed as a speaker at Connected Vehicles 2018 on March 14th in Bengaluru, Karnataka, India.

Press Release
Ducker Team to Offer Strategic Advice at Le Printemps des Études

Ducker Worldwide is delighted to announce that it will be an exhibitor at this year’s Le Printemps des Études Trade Show on April 5-6 in Paris, France.

Ducker and IPAF Win at European Association Awards

Ducker Worldwide is proud to have won an award in February for Best Provision of Industry Information & Intelligence at the European Association Awards in Brussels. 


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