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Ducker Worldwide in the News - The F-150's Aluminum Diet

When Ford rolls out its redesigned F-150 pickup truck here on Monday morning to kick off two days of press previews for the 2014 North American International Auto Show, the automaker will be making one of the boldest product gambles in its 111-year history.

Ducker Worldwide in the News - Lightweight AHSS Automotive Design: Pushing the Envelope

Today’s average North American light-duty vehicles include passenger cars, crossovers, SUVs, and pickup trucks. All together, this fleet of vehicles averages 60 percent steel by weight, according to recent studies conducted by Ducker Worldwide and Mega Associates. Steel is dominant in the body and chassis. It can be found in most hang-on components, such as suspension parts, bumpers, and closures like doors and liftgates. But, in truth, weight is not helpful to a vehicle. The more mass a vehicle has to carry, the harder the engine has to work to propel it, the brakes have to work to stop it, and the suspension has to work to manage the handling. The vehicle also consumes more gasoline for every mile traveled.

Ducker Worldwide in the News: North American production to rise with aluminum leading the way

Analysts predict North American automobile production will break new records in the coming years. Among the contributors driving growth is low auto loan interest rates coupled with quality product for buyers.

White Paper
White Paper: Key Drivers for Success in China - Understanding the Mid-Tier Market

Over recent years, China has seen an enormous amount of foreign investment. Historically, a significant share of the investments has targeted establishing production facilities that benefited from the low labor costs and were primarily used for export purposes. However, with increasing labor costs as well as a stronger Chinese currency (as compared to USD), manufacturing in China is not as competitive as it once was. At the same time, ongoing urbanization and rapidly growing middle-class are likely to drive domestic consumption thus making the Chinese sales market the new target for many Western companies.

White Paper
White Paper: Innovative Automotive Interiors Driving a New Phase of Customer Loyalty

There’s no escaping consumer thirst for technological innovation, and few industries are embracing that demand like the global automotive interiors or electronics industries.  Borrowing from the consumer electronics industry, and in some cases creating entirely new categories of telematics and infotainment, vehicle manufacturers have created interiors that better connect, protect and safely inform today’s drivers and passengers.  The challenge for interior executives in the increasingly competitive global automotive market is to understand the pace at which different regions will adopt interior and electronic features and the value differential placed on the offerings by distinct global markets.

Legacy Approach to Top Line Growth Execution Not Enough for Today's Recovery

Although the overall U.S. economy has generally expanded since the end of the Great Recession in June 2009, a new report indicates that growth may be stalling and executives navigating this recovering economy should take heed. 

Press Release
Ducker Worldwide Expands Into London, UK

Ducker Worldwide LLC (with offices in North America, China, India and Europe) is pleased to announce the opening of its London office.   Located central of London, Ducker Worldwide (UK) Ltd officially opened its doors in May 2013. 

Press Release
Ducker Worldwide’s Philippe Bourrat presenting and co-organizing the keynote conference “ideas for the future” at the upcoming LE PRINTEMPS DES ETUDES event

The “Printemps des Etudes” (the spring of Research) trade show was created by and for the Communications, Marketing and Research profession in response to the industry’s need for a more comprehensive event.


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