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Ducker Worldwide in the News: Ford looking to aluminum for pickups?


Ford looking to aluminum for pickups?USA Today
By Chris Woodyard, and James R. Healey

Ford Motor, which has seen hidebound pickup buyers embrace gas-saving technology, appears to be headed a step further: an F-150 that makes extensive use of aluminum panels instead of steel.

Ford Motor will embrace aluminum when the next-generation F-150 appears in July 2014 as a way of saving gas, although it'll raise costs, says Richard Schultz, managing director of consultant Ducker Worldwide, who was briefed on the change by a Ford executive with knowledge of the plans. The Wall Street Journal reported Thursday that Ford is embracing aluminum to cut 700 pounds out of an F-150 pickup.

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