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Ducker Worldwide in the News: Marketing research grads highly coveted in job market


The State News 
By Stephen Brooks

When the first class of students in MSU's marketing research graduate program earn their degrees in December, they will be entering an industry experts expect to grow by double-digit percentages during the next several years.

The class of 19 students is the first to complete the new graduate program, which launched in January.

The program was created because there is a high need for students with skills in the market research industry, including how to manage and coordinate research projects for businesses or marketing firms, said Richard Spreng, director of the Master of Science in Marketing Research program.

“It’s designed to be a very practical program,” Spreng said. “We tried to build into it a lot of opportunities to apply what they’re learning.”

Graduates from this program are valuable because only three other schools offer similar programs nationwide — University of Southern Illinois, University of Texas at Arlington and University of Georgia — Spreng said.

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